A strategy workshop · Devin Fidler

Forces shaping
future companies.

Use this workshop to examine how emerging forces could change the way your organization creates value, coordinates work, and participates in its wider environment. Bring those possibilities into contact with a real strategic issue, then identify responses worth pursuing.

Before you begin

Prepare the workshop.

The guide is intended for leaders in innovation, technology, strategy, and planning, and for others helping their organizations navigate the changing territory ahead. It combines foresight deep-dives with participant deliberation, building toward strategic options and practical next steps.

01

Begin with a decision worth informing

Choose a consequential issue broad enough to invite fresh thinking and specific enough to support choices. It might concern a changing customer need, a source of advantage, a capability to develop, or a way of organizing work. Agree what participants can decide during the workshop, what they can recommend, and who will authorize subsequent action.

02

Bring different perspectives into the room

Include people who see the organization from different positions, particularly those close to customers, operations, technology, and strategy. Appoint an internal facilitator or presenter to prepare the briefings and guide the discussion, and someone to capture the useful findings. Use small groups where they help people contribute.

03

Prepare a small amount of revealing material

Select a few hypotheses and examples for each of the three themes below. Add dated observations from your own sector and from unfamiliar places. Include evidence that complicates the argument. Invite participants to bring a development they find consequential and an assumption behind the current strategy.

04

Adapt the format to the organization

The suggested schedule runs from 9:00 to 5:00 on day one and 9:00 to 12:30 on day two. Adjust the emphasis and activities to the group’s needs. An exploration horizon beyond the current planning cycle can help people reconsider familiar arrangements; the resulting actions can begin much sooner.

Day 19:00–5:00

Examine forces.
Develop options.

Introduce the forces, explore their implications, and develop possible responses. The times below are a starting point; leave enough room for participants to make the ideas relevant to their own situation.

  1. 9:00–9:30

    Welcome and the strategic task Introduce the issue, share opening assumptions, and clarify what the group hopes to learn or decide.

  2. 9:30–10:10
    Deep dive 1

    The company itself is changing Explore companies as coordination technologies and examine assumptions embedded in the current strategy.

  3. 10:10–10:25
    Break
  4. 10:25–11:10

    So what · Implications for our organization Discuss which assumptions may be weakening, which commitments depend on them, and what deserves closer examination.

  5. 11:10–11:50
    Deep dive 2

    Reorganizing intelligence and work Explore artificial agency, collective judgment, and different ways of assembling human and machine contributions.

  6. 11:50–12:30

    Exercise · Explore value creation from the inside Trace a familiar process from a customer, employee, or partner perspective. Consider how a different arrangement could change the experience.

  7. 12:30–1:15
    Lunch
  8. 1:15–1:55
    Deep dive 3

    Competition and the conditions of prosperity Examine commoditization, platform power, livelihoods, and the wider consequences of organizational change.

  9. 1:55–2:40

    Group discussion and strategic action map Connect the forces to opportunities and exposures. Identify where the organization might act, experiment, investigate, or watch.

  10. 2:40–2:55
    Break
  11. 2:55–3:40

    Exercise · Explore contrasting futures Consider how different operating conditions could affect the strategic issue. Capture the assumptions behind each possibility.

  12. 3:40–4:30

    We could · Develop strategic options Generate possible responses, combine related ideas, and develop the most promising alternatives to the current approach.

  13. 4:30–5:00

    Synthesis and closing reflections Agree which implications and options deserve further work. Retain disagreements and questions to revisit the next morning.

  14. 5:00
    Adjourn

Keep a shared record of the assumptions, implications, and options as they emerge. Each session should give the next one something useful to work with.

Day 29:00–12:30

Test options.
Identify next steps.

Use the second morning to examine the proposed responses more closely, make promising ideas concrete, and agree how the work will continue.

  1. 9:00–9:15

    Return to the terrain Revisit the implications and options. Invite overnight reflections, corrections, and connections.

  2. 9:15–10:15

    Deliberation · Test the options across possible futures Consider how each option would perform under contrasting conditions. Identify dependencies, vulnerabilities, and useful modifications.

  3. 10:15–10:30
    Break
  4. 10:30–11:30

    Foresight Insight Action prototyping Make a promising option tangible through a workflow, storyboard, or walkthrough. Use it to expose assumptions and suggest a practical test.

  5. 11:30–12:10

    Report out and deliberate on proposed initiatives Compare proposals and discuss strategic relevance, feasibility, learning value, and consequences for affected people.

  6. 12:10–12:30

    Commitments and closing remarks Agree next steps, responsibilities, and a review date. Distinguish actions authorized now from recommendations requiring further approval.

  7. 12:30
    Close

Leave with a useful record

Capture how the group’s understanding of the strategic issue changed, the assumptions that deserve further examination, and the options worth pursuing. Preserve the reasoning behind the choices, including important differences of view.

For the next steps, identify an owner, a first action, any resources or approval needed, and when the group will reconsider the result. An experiment should clarify something that matters to a decision. A watching brief should identify what change would prompt action.

Connect the workshop to ongoing strategy

Agree where the findings belong in the organization’s existing planning and resource decisions. Some proposals may be ready to pursue; others may need research, a stakeholder conversation, or a limited trial. The workshop should make those distinctions easier to see.

Arrange the first follow-up before participants leave. Circulate a concise record afterward and invite corrections. At the review, examine what has been learned and what should continue, change, or stop.

Content for the briefings

Prepare the three deep dives.

Select the arguments most relevant to the strategic issue. Use a few revealing examples, explain the mechanism each might reveal, and leave time for participants to question its significance. The prompts below are invitations to inquiry.

01

Foresight deep dive

The company itself is changing

Begin with the company as a coordination technology: an arrangement for bringing people, resources, and decisions together. Explore how changing coordination capabilities could alter organizational boundaries and the ways value is created. Connect this to the organization’s inherited understanding of its situation. A company can see a development coming while remaining organized around the conditions it will disrupt.

Bring it into the discussion

Discuss which arrangements are essential to the value being created and which reflect yesterday’s constraints. Examine what an unfamiliar competitor might assemble differently. Ask which assumptions would need to change before the organization could respond.

02

Foresight deep dive

Reorganizing intelligence and work

Explore artificial agency as the ability to initiate and coordinate activity. Follow a real undertaking from discovering a need through organizing contributions, checking results, and learning from the response. Consider how human expertise, software, and outside services could be combined. Treat collective judgment as something that can be designed, including how ideas are challenged and decisions made.

Bring it into the discussion

Discuss what could change in the coordination of work before any individual task is automated. Examine where judgment, authority, and accountability reside. Follow a proposed change from an affected person’s perspective, including the relationships and support that a formal workflow may overlook.

03

Foresight deep dive

Competition and the conditions of prosperity

Examine which capabilities could become easier to obtain or reproduce, and what might remain scarce. Advantage could move toward customer access, trusted relationships, data, permissions, or control of important interfaces. Extend the inquiry to platform dependence, livelihoods, and the institutional arrangements that make a market workable. Consider who gains from a change and who absorbs its costs.

Bring it into the discussion

Discuss what happens around a capability as it becomes commoditized. Follow consequences beyond the company. Consider how a proposed arrangement could replenish the skills, trust, and participation on which it depends, and what limits or recourse might be needed.

Facilitation & follow-through

Guide the inquiry
toward decisions.

Make room for independent judgment

Allow people to reflect before the full group settles on an interpretation. Use individual writing, pairs, small groups, or open discussion as appropriate. Invite different perspectives and ask people to explain the evidence and assumptions behind their views. Keep meaningful disagreement in the record.

Keep returning to the strategic issue

After a briefing, ask what the force could change, how that change would reach the organization, and which decisions depend on it. Follow both opportunities and difficulties. A simple shared map can connect developments to consequences, affected people, and possible responses. Return to the map as the conversation develops.

Use futures to challenge the options

Explore contrasting conditions such as widely available capabilities, concentrated platform power, or uneven adoption. These are possible starting points, not a prescribed scenario set. Use the same strategic issue and time horizon across the futures, and give each both opportunities and constraints. Prepare short starting descriptions beforehand if that would help the group.

Test the same options against those conditions, including continuing the current approach. Ask where an option would be useful, what it depends on, and how it might need to change. Keep the conditions consistent while testing. The purpose is to reveal assumptions and improve choices.

Make a promising idea concrete

Invite participants to sketch how a proposed initiative would work. A process map, storyboard, mock meeting, or service walkthrough may be enough to expose an unclear handoff, a missing decision, or an assumption about someone’s behavior. Use what emerges to suggest a small experiment or a focused piece of research.

Give the learning somewhere to go

Select next steps for their strategic relevance and the uncertainty they could resolve. Agree who will act, what evidence would change the proposal, and when the result will return to a decision-maker. Continue scouting for developments that challenge the organization’s working assumptions. Foresight becomes part of strategy when those findings can change what happens next.

Material behind the guide

Continue the inquiry.

The content draws on the Future Companies hypotheses, the Agentic Everything presentation, and Devin Fidler’s Foresight defined as a component of Strategic Management. The linked hypothesis labels above are shortened reading pointers. Hypotheses 79–87 offer further material on scouting, scenarios, and prototyping.

For optional facilitation methods, see the Government Office for Science’s policy stress-testing guidance and Liberating Structures’ 1-2-4-All. This guide adapts the underlying approaches to a shorter workshop.